Is Internet Addiction Real Essay Example | Topics and Well Written Essays - 750 words

Is Internet Addiction Real - Essay Example Statistics further show that persons between the ages 19-29 cover has a high percentage of users an approximate of 91%. The time spent on the internet keeps increasing. Experts argue that time spent on the internet is a problem even in the workplaces workers tend to create time for internet surfing. The society is being warned for the rise in this issue because the children in their effort to learn computer skills are also exploring the internet. In view of all this, are people addicted to the internet? Experts describe the internet to be as destructive as drug craving and alcoholism. Yes, people have an addiction to the internet, however, to some it is a matter of choice, and this depends on an individual’s choice on how to utilize his extra time. The press has made many stories on the online situation; DeAngelis describes some of these stories, which include men fascinated by online pornography other stories that make headlines are women who abandon their families for online affairs, and people wasting their money on online gambling (DeAngelis 24). The attraction to the internet has led to pitiful situations such as problems in marriages work and even in social settings. However, researchers state that the problems caused by the internet are avoidable, but it depends on the user who if he or she desires can control the use of the internet. According to DeAngelis most of the internet addicts stated that they use the internet to regulate their mood. They also stated that once they were on the net they did lose control. In relation to the greater issue is that a 2010 report showed that the American kids face an obsession with the internet and the various forms of entertainment media. The estimates show that kids ranging from 8-18 years devoted an average of 53 hours a week to the use of the internet. It this devotion was for educational matters then there would be no problem. However, this time is spent on social networks and entertainment sites. The risk is that the network when, not under observation the children explore all sources of information which is unhealthy for these kids. Etengoff reports that 3 out of 10 children state that their parents restrict their use of the internet, watching TV and playing video games. Research proves that both men and women can fall addicts into internet use. Experts show that men and women get attracted to sites that fit behavioural typecast of their own sex. Men get attracted to sites that offer them sexual fantasies, whereas women become addicts to sites that offer them relationships and an area where they can interact. However, Isaac does differ with the issue of addiction he states that addiction is a matter of choice and people have the ability to chose not to become slaves to the internet. Isaac states that most people indulge on the internet due to, and idleness he gives a situation where one can use the time spent on chat rooms and social networks to make some money (DeAngelis 24). Acco rding to Isaac, if people took their job seriously and restricted themselves from surfing then the issue of addiction would not be an issue. He also thinks the choice is a critical part of trying to avoid falling to addiction to the internet. This is possible by avoiding spending free times on the internet. If one uses the internet as an escape to boredom or loneliness, then it is high time to choose a different activity that does not involve the internet.

Is Shakespeares Portrayal of the Common Essay Example for Free

Is Shakespeares Portrayal of the Common Essay Is Shakespeare’s portrayal of the common people of Rome realistic? Why did the common people of Rome kill Cinna the poet? Shakespeare’s portrayal of the common people of Rome is realistic since he shows how people act when they are part of a crowd. The image of disordered society also influences the act of Rome populace since there are no rules. Shakespeare realized that people tend to follow the crowd; therefore, he uses this point to exemplify mob mentality which is prevalent throughout the play. In Act I, the commoners are cheering for Caesar after the defeat of Pompey, Marullus, a tribune, reminds them of how they had similarly cheered for Pompey in the same streets. The people once wait â€Å"with patient expectation, to see great Pompey pass the streets of Rome† (I. i. 42-43) This shows how the crowed seems to be easily swayed in their allegiance. This illustrates how fickle the people are and how they are able to quickly change loyalties to whoever is in power. Not much has changed in modern times. Most people still tend to follow whoever is in charge because they feel it is safer to stick with what everybody else is doing. This is an example of mob mentality. Mark Antony understands this fact about the people and uses it to his advantage when the conspirators later assassinate Caesar. The commoners’ new loyalty to Caesar is similar to the ease with which Cassius convinces Brutus (with no real evidence) that Caesar wants to be king and should therefore be murdered. This is another example of mob mentality. In Act III, Scene II, Brutus is the first to speak to the crowd after the death of Caesar. Although Shakespeare portrays the commoners of Rome as people who can be easily persuaded, he also shows how they are reasonable. The crowd decides that they will listen to Brutus before deciding on anything. One commoner yells out, â€Å"I will hear Brutus speak. â€Å" while another says â€Å"†¦When severally we hear them rendered. † Brutus then speaks to the commoners and explains why Caesar had to be killed for the good of Rome. He manages to convince them that Caesar was too ambitious and would have ruined Rome. The people, with their minds made up, begin to chant that they want Brutus to be the new ruler, forgetting all about how theyd recently been singing Caesars praises. They call Caesar out as a tyrant and that â€Å"†¦ We are blest that Rome is rid of him. † This lasts until Antony speaks. Antony is a far better judge of human nature than Brutus and he uses that to his advantage. He tells the crowd of Caesar’s good works and his concern for the people. Within minutes, Antony manages to turn the crowd against Brutus, Cassius, and the other conspirators, once again demonstrating the fickleness of the crowd. The scene at the beginning of Act I where Marullus and Flavius reprimand the commoners for being fickle foreshadows the events of Act III. Antony’s speech causes the people of Rome to become enraged. Brutus first sways them to the plight of the conspirators, but Antony manages to convince them to riot in the end. They become worked up and eager to cause violence. This causes them to kill the poet Cinna in Act III, Scene III. Cinna is in the wrong place at the wrong time. The mob demonstrates an act of herd behaviour, which is when individuals in a group act together without planned directions. They ask Cinna for his name and after learning what it is, they immediately attack him even Cinna explains that he is Cinna the poet, not Cinna the conspirator. The crowd, hungry for blood, kill the innocent poet anyway, explaining that they should. This shows how the crowd, in the heat of the moment, acts irrationally. They realise that he is the wrong Cinna, but they are so enraged, they slay him anyway. Still driven by fury, the commoners then decide to torch the homes of Brutus, Cassius, Decius Brutus, Casca and Ligarius. In the play Julius Caesar, Shakespeare uses scenes to comment on the nature of mob mentality. The scenes where the crowd is easily persuaded to switch allegiance is a realistic portrayal of the common people of Rome. Today, people are still as easily convinced to change their minds. The scene where Cinna the poet is killed shows a juxtaposition of both violence and irrational thought. Violence in that they kill an innocent man, and irrational thought for the completely unjustified excuse for doing so. This insight into the phenomena of mob mentality is accurate and still rings true in modern times.

Law Of Nations: An Overview :: essays research papers

Law of Nations: An Overview Human nature consists of three basic components. These are to live, to propagate and to dominate. If Humanity was left without any other parameters, this natural state of existence would govern its behavior. Fortunately, there are parameters that exist. These parameters are law. The topic of this paper addresses the type of law that operates in creating potential boundaries for the behavior of states. This law is called the Law of Nations or international law. Patrick Moynihan, a senator from New York, has written a book on this subject called On the Law of Nations. His book argues that states need international law to monitor their actions and to maintain order. He also notes the frequent departures states do from international law. This essay will reflect his plea to return to the norms that international law provides; it will also discuss and identify the moral dilemmas that are present with international law and its relationship with states. The term "laisser aller" or "letting go" is used by Friedrich Nietzsche to describe this state of nature, in which man resides absently of law. His use of the term represents the struggle morality wages against nature and reason. He equates morality in any form, with "tyranny and unreason." Nietzsche proposes that man's natural existence be, in essence, nihilistic. Logically, the political entity known as the state, created by man will inherit these traits. Thus, the conclusion is that the creation and institution of international law are in direct violation to nature. However, international law exists and states "generally" submit themselves to it. . Since most of this law is derived from codified norms of states, the term submission can be used. There is a disservice committed to humanity when the law is broken, not just to those who are weaker in the global community but to the law itself. A violent raping of the law is committed when it is taken in an a la carte form. The constant shifting back and forth from international law to nature creates an incoherent system and a basis for calling the reversion to the natural state, evil. In this setting "illegal" unilateral action is immoral. Conversely, the adherence to the law is equally immoral. This conclusion is drawn from the virtue of integrity. Either have a commitment to comply with morality or completely abstain from a hypocritical form of servicing the law with words and no conformity. Consistency, is an extremely important factor of a system of law. Moynihan argues that the United State has begun to traverse a path leading away from its adherence to international law.

Louisa May Alcott-Term Paper Essay

Many authors use experiences from their life as a guide to their writing. It’s a way to express their feelings and emotions, and it’s something in which they can be passionate. Writers and authors think on a different level than anyone else. They are constantly thinking of different ideas for novels, poems or stories. The best writing comes from those who use their own lives as a basis for their writing. They know what to write about and how to describe it perfectly. The best thing about writing from experience, I think, is that, since it’s still a fictional story, you can have an idea about what you want to write about, but you’re still able to add the interesting and fun details you want to. I believe that Louisa May Alcott has written from her own life experiences. In Eight Cousins, Rose Campbell’s father passed away and she went to live with two of her aunts and her uncle, closely surrounded by her seven male cousins, as well as their mothers. She was a sickly girl and the only cure her uncle could think of was to get active, whether it was considered ladylike or not. When the two first met, he immediately got her to be outside more and to spend a little less time thinking about her health. Alcott was perceived as a tomboy and would often play outside, climbing trees or running around. She had a boy neighbor, about her age, with whom she would often play. The two were almost inseparable for a while, and he was described by Alcott as the brother she always wanted. Continuing in Eight Cousins, Rose befriended the maid of the household, Phebe, and eventually adopted her as her own sister. Rose believed in a good education, as did Alcott, and would teach Phebe all sorts of different school subjects on her own time. Rose was well educated in Latin and loved to read. She very much enjoyed school, and was extremely smart, though most of the young women in her time weren’t educated. Both Rose and Phebe looked forward to the times when they would get to study together. Phebe was never educated before, though she wished to be, and really appreciated Rose for teaching her. â€Å"For women such as Alcott, the world in which they live included women who needed to move beyond the traditional domestic ideal.†(â€Å"Unsexed†) Rose was part of the family living in a house with a maid. She was expected to clean up after herself, as was everyone else, but she went beyond that, offering to cook or clean, even when the help wasn’t asked of her. She made sure she was educated and healthy, yet still humble at the same time. Rose always wanted to help. In Eight Cousins, it was prominently noted that once Rose went to live with her aunts, uncles, and cousins, there was a major improvement in her. â€Å"In an era when women had few options for earning money, Alcott determined to overcome her family’s poverty through her prolific writing.† (â€Å"Louisa† 3) Alcott’s family struggled when it came to money, but after moving several times, things got a little easier, especially when Alcott herself started making money on h er works. â€Å"In the later juvenile novel Rose in Bloom, the theme of women’s rights is interwoven throughout the lives of its characters.†(â€Å"Louisa† 3) Alcott never married, and part of the reason was that she didn’t want to give up her independence. This was an era where women weren’t given as much respect as men, and hardly had any freedom for themselves. Alcott was very much a pro-women’s rights advocate. She did everything she could to try and get a say in society. She joined clubs and groups, and protested against the treatment women were given. â€Å"Alcott was always a strong advocate for social reforms including abolition, prison reform, and temperance, but her primary efforts were directed towards the cause of women’s suffrage.† (â€Å"Louisa† 3) In Rose in Bloom, Rose returned from a two year voyage overseas and decided that she was going to leave her mark in this world. She was a wealthy girl, so she used a lot of her money to open up homes for women and children in need. Rose too believed that women deserved an equal say in this world. â€Å"Her juvenile stories emphasize self-sacrifice and devotion to duty.†(â€Å"Louisa† 2) â€Å"Such novels have remained extremely popular for over a century† (â€Å"Louisa† 1) Alcott was a classic writer and she used her writing as a way to speak up for herself. Both Eight Cousins and Rose in Bloom can be considered almost auto-biographical, but her main story that related to her own life was Little Women, for which Alcott is most famous. Little Women was about four girls who went through their life experiencing different events along the way. When Alcott was writing, she received a request from her publisher to write a novel about a typical American girl. She was skeptical at first, but then agreed. Alcott used herself, as well as her three sisters, as her inspiration for the four main characters. â€Å"The heroine of Little Women, for example, is a rebellious young woman who strives for independence and personal achievement as a writer, but ultimately modifies her dreams when she gets married- a fact that has caused this novel to be regarded as antifeminist by some critics.†(â€Å"Louisa† 1) Although not all of the things that happened in the book happened to her, many of the events did occur in her own life. â€Å"A prominent theme in much of Alcott’s fiction is the conflict experienced by women who must choose between individuality and the bonds of family responsibilities and social traditions.†(â€Å"Louisa† 1) Alcott went beyond what was expected of her and chose to be an individual. She didn’t appreciate how women were treated, so she stood up for herself and used her books and writings to tell about it. â€Å"Her subversive sensational stories not only defied 19th-century values of womanhood, but also rebelled against the teachings of her father, Bronson Alcott, who believed in traditional ‘femininity’ and sentimentalism, in a search for human perfectionism.†(â€Å"Louisa† 2) Alcott truly used her life and feelings as her basis for writing, which is evident in her books. I believe that is why she turned out to be such a great writer. She wrote from her heart and wasn’t afraid to let people know who she really was. WORKS CITED Alexander, Lynn. â€Å"Unsexed by labor: middle-class women and the need to work.† bNet. N.p., n.d. Web. 18 May 2011. . Ditchfield, Christin. Louisa May Alcott: Author of Little Women. Scholastic Inc., 2005. Print.

Finanacial Evaluation of Unilever

Table of Contents Table of Content3 List of Tables4 Table 1 6 1. Introduction2 2. Main Body2 3. Management Structure4 4. Ability to Earn Income 5 5. Size of Inventory Held5 6. Relience on Debt Financing5 7. Key Indicators for 2011 and 20126 8. Profitability of var. Product Lines and Geographic Regions 6 Table 28 9. FINANCIAL RATIOS FOR UNILEVER10 9. 1 Operations Analysis10 9. 2 Liquidity Analysis12 9. 3 Debt and Solvency Analysis 14 9. 4 Profitability Analysis15 5. CONCLUSION16 LIST OF REFERENCES17 IntroductionWhen evaluating a company important is to know company’s history, operations and the nature of the business in which it operates. On other hand by reviewing company’s financial statements, operational practices we can evaluate its performance and compare it with the previous years or with the key competitors. By analyzing its financial indicators we can assess how profitable and sound the company is. This research paper will give brief description Unilever, its ma in divisions and products, its managements structure and the financial performance evaluation, with an aim to highlight the best practices and the growth drivers.Main Body 2. 1 Profile of the company, its divisions, products and supply chain Unilever is multinational corporation and is one of the worlds fast moving consumer goods companies with a host of well known brands. The company operates through four segments: Personal Care, Foods, Refreshment, and Home Care. Unilever is a joint venture of two companies that date back from the late nineteen century. It was formed by two Dutch families, Jurgens and Van den Bergh, butter merchants who later started producing margarine and by the British soap producer William Hesketh Lever.Since the early nineteen century the two companies were concentrated on acquisitions and in the early 1929 they signed an agreement to create Unilever (Unilever, 1929 p. 2). Unilever over the last two decades acquired the meat business Zwanenberg's at Oss, Lipt on International, Brooke Bond, Naarden, Calvin Klein and Elizabeth Arden/Faberge, Brayers ice cream, Kibon ice cream, Bestfoods, Slim Fast Foods, Ben & Jerry's and the Amora-Maille. In 1992 Unilever entered the Czech Republic and Hungary, and established UniRus in Russia, also enters in India and other parts of the world. (Unilever, 1995 p. 3) Unilever N.V. operates as a fast-moving consumer goods company in Asia, Africa, the Middle East, Turkey, Europe, and the Americas Unilever possesses a portfolio of more than 400 brands, from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. Their products are sold in more than 190 countries, generating sales of â‚ ¬51 billion in 2012. In the 21st century they launched growth strategies, in order to transform the business, leading to more acquisitions, rationalization of manufacturing and production sites to form centers of excellence.Unilever is responding quickl y to rapid shifts in consumer behavior by investing in Research and Development and changing market conditions. Unilever's sells its product across 170 countries and their procurement teams are purchasing from a network of around 160,000 suppliers worldwide. For the same reason its suppliers' materials and services are an integral part of their commercial operations. Unilever has integrated supply management informational system that helps their local, regional and global supply managers to make appropriate sourcing decisions, allowing them to analyze information quickly and easily.Through this system they can negotiate with their suppliers in a more transparent and efficient way. Unilever's largest international competitors are Procter & Gamble and Nestle. While the competition in local markets or specific product ranges from numerous companies, including Beiersdorf, ConAgra, Danone, Henkel, Mars, Pepsico, and others (Unilever) Management Structure Maintaining good governance is on e of the essentials factors for the long-term success of the company. For the same reason Unilever is engaged in conducting its operations in accordance with internationally accepted principles of good corporate governance.The success of Unilever is due to a combination of structural formality and managerial flexibility. Being a company that is present for more than a century, that operated in changing and transitional environment, is evidence of a flexible management structure that made Unilever successful (Floris 1992,p. 6). Learning through a trial and error Unilever has focused on two reliable and related practices to strengthen all structural changes: recruitment and training of high-quality managers, and the importance of linking decentralized units through a common corporate culture (Annual report 2012 p. 5) Unilever’s companies maintain formal processes to inform, consult and involve employees. They recognize collective bargaining on a number of sites and engage with employees. Their usage of sites tools such as Total Productive Maintenance rely heavily on employee involvement, contribution and commitment (Annual Report 2012 p. 28). The profitable growth that Unilever accomplishes is mainly due and is achieved through the right people working in an organization that is fit to win and with a culture in which performance is aligned with values.Unilever has built an employer brand development tool which leverages best practice, and adapts recruitment models to reach the best people worldwide. The better recruitment, family-friendly working conditions, a culture of accountability, initiatives, and remuneration represent one of the crucial factors for the success which it achieves (Annual Report 2012, p. 66). Ability to earn income Unilever’s ability to earn income has increased due to the increase in revenue. In 2012 their ability to earn income has increased by 8. % compared with 2011, and with no changes from 2010 to 2011 (Annual Report 201 2/11, p. 32 p. 24). Size of inventory held millionsmillionsmillions Inventories 201220112010 Raw materials and consumables1. 5171. 5381. 554 Finished goods and goods for resale2. 9193. 0172. 753 4. 4364. 6014. 307 Source: www. unilever. com The size of inventory during the last three years was moving closely. The raw materials and consumables from 2010 to 2011 decreased by 1% and in 2012 by 1. 3%. On the other hand the finished goods and goods for resale increased by 8. 5 in 2011 and a decrease of 3. 35% in 2012. This change in the finished goods and goods for resale was charged to the income statement for damaged, obsolete and lost inventories (Annual Report 2012/11, p. 113). Reliance on debt financing The net debt position in 2011 was 8. 781 billion or â‚ ¬2. 1 billion higher than the last year, in part due to the acquisition of Alberto Culver (Annual Report 2011, p. 28). In 2012 the net debt was 7. 355 billion, or 1. 4 billion lower than 2011.The cash outflow from acquisitions , dividends, tax, net capital expenditure and interest, and the negative impact of foreign exchange rates exceeded the cash inflow from operating activities and business disposals. The leverage ratio reveals that 32% of the financing its covered by debt (Annual Report 2012, p. 36). Key indicators for 2011 and 2012 The sales growth of Unilever in 2011 increased by 6. 5% and volume growth by 1. 6%. Emerging markets delivered 11. 5% underlying sales growth and turnover of 5% compared to 2010 (Annual Report 2011, p. 9). In 2012 the sale growth increased by 6. % and volume growth increase of 3. 4%. Emerging markets represented 55% of the turnover or 11. 6% of sales and turnover of 10. 5% compared to 2011 (Annual Report 2012, p. 9). Profitability of various product lines and geographical regions The region with the highest turnover, sales and volume growth in 2011 and 2012 is Asia, Africa and Central & Eastern Europe with over â‚ ¬20. 5 billion of turnover in 2012 and â‚ ¬18. 9 in 2 011. Followed by Americas â‚ ¬17. 1 billion in 2012 and â‚ ¬15. 3 in 2011. the last is Western Europe with turnover of â‚ ¬ 13. 9 in 2012 and â‚ ¬12. in 2011 (Annual Report 2012/11, p. 10) Table 2 Formulas for Financial Ratios (Methodology) FormulasNumber 1. Activities (Operating) ratios Inventory Turnover = COGS/average inventory1. 1 Average number days in stock =365 days/inventory turnover1. 1. 1 Receivables Turnover = Net Sales/average receivables 1. 2 Av. Number of days receivables outstanding =365days/receivables turnover 1. 2. 1 Account Payable Turnover =Cost of Sale/Average Acc. Payable 1. 3 Av. N. of days payables outstanding =365days/payable turnover1. 3. 1 Working Capital Turnover =Sales/Average Working Capital . 4 Fixed asset turnover =net sales/av. Net fixed assets1. 5 Asset Turnover Ratio= Net Sales/Average Total Asset1. 6 Liquidity ratios Current Ratio= Current Assets/Current Liabilities2. 1. Quick Ratio= ((Cash + Marketable Securities)+ Acc. Receivables)/C urrent Liabilities2. 2 Cash Ratio =(Cash + Marketable Securities)/Current Liabilities2. 3 Cash Flow From Operations Ratio = CFO/Current Liabilities2. 4 Solvency ratios Debt to Capital Ratio= Total Debt/Total Capital3. 1 Times Interest Earned Ratio= EBIT/Interest Expense3. 2 CFO to Debt Ratio=CFO/Total Debt3. 3Total Debt Ratio=Total Liabilities/Total Assets3. 4 Leverage Ratio= Long term debt/ (Long term debt+ Shareholders equity)3. 5 Profitability ratios Gross Profit Margin= Gross Profit/Net Sales4. 1 Operating Profit Margin = Operating Income/Net Sales4. 2 Pre Tax Margin = EBT/Sales4. 3 Return on Assets= EBIT/Average Total Assets4. 4 Return on Total Capital= (Net Income + Interest Expense)/(Long-Term debt +Equity)4. 5 Return On Total Equity = Net Income/Average Total Equity 4. 6 Authors own sources FINANCIAL RATIOS FOR UNILEVER 9. 1. Operational analysis Formula 1. 1 Formula 1. 1. Average inventory2010 =3942. 5 Average inventory2011 =4454 Average inventory2012=4518. 5 Inventory turn over ratio2010 =6. 57 Average number days in stock2010 =55. 6 days Inventory turnover ratio2011 = 6. 27 Average number days in stock2011 = 58. 2 days Inventory turnover ratio2012 = 6. 53 Average number days in stock2012 = 55days Conclusion: In year 2012 UN has performed better. Higher the ratio, better it is. Which means that in 2012 it required 55 days to turnover(renew its inventory) Formula 1. 2 Formula 1. 2. 1 Average receivebles2010 =2424. 5 Average receivebles2011 = 2719Average receivebles2012 =3666. 5 Receivables Turnover 2010 = 18. 23 Av. Number of days receivables outstanding2010 =20days Receivables Turnover 2011 =17. 09 Av. Number of days receivables outstanding2011 =21. 3days Receivables Turnover 2012 =14 Av. Number of days receivables outstanding2012 =26days Conclusion: In year 2010 UN has performed better. Higher the ratio, better it is. Which means that in 2010 it required 20 days to collect its receivables from customers. Formula 1. 3 Formula 1. 3. 1 Average payables2 010 = 5006 Average payables2011 = 6398. 5 Average payables2012 = 9217Account Payable Turnover 2010 = 5. 1 Av. N. of days payables outstanding 2010 =71. 56days Account Payable Turnover 2011 = 4. 36 Av. N. of days payables outstanding 2011 = 83. 6days Account Payable Turnover 2012 = 3. 2 Av. N. of days payables outstanding 2012 =114days Conclusion: In year 2012 UN has performed better. Lower the ratio, better it is. Which means that in 2012 it required 114 days do pay its liabilities. By extending the period the company enables financing of its operation activities. Formula 1. 4 Average working capital2010 = -931 Average working capital2011 = -2356Average working capital2012 = -3653 Working Capital Turnover2010 = -47. 54 Working Capital Turnover2011 = -19. 72 Working Capital Turnover2012 = -14 Conclusion: In year 2012 UN has performed better. Higher the ratio, better it is. Which means that in 2012 UN had more efficient utilization of the working capital, needed for maintaining certai n level of sales, and even though it is negative we can see sharp decrease during the precedent years. Formula 1. 5 Average fix assets2010 = 6218 Average fix assets2011 =7033 Average fix assets2012 =8404 Fixed asset Turnover2010= 7. 11Fixed asset Turnover2011= 6. 6 Fixed asset Turnover2012= 6. 1 Conclusion: In year 2010 UN has higher ratio. This means that in 2010 UN had more efficient utilization of the long-term capital investments. Formula 1. 6 Average total assets2010 =39094 Average total assets2011 =44342 Average total assets2012 =46839 Asset Turnover Ratio 2010 = 1. 13 Asset Turnover Ratio 2011 = 1. 048 Asset Turnover Ratio 2012 = 1. 1 Conclusion: In year 2010 and 2012 UN has higher ratio. This means that had higher and more efficient performance of the company. 9. 2 Liquidity analysis Formula 2. 1Current Ratio2010 = 0. 92 Current Ratio2011 = 0. 79 Current Ratio2012 = 0. 76 Conclusion: In year 2010 UN has higher ratio. A commonly acceptable current ratio is 1. 5-2. This level of ratio may show than UN cannot meet its short-term financial obligations. Formula 2. 2 Quick Ratio2010 = 0. 36 Quick Ratio2011 =0. 37 Quick Ratio2012 =0. 46 Conclusion: In year 2012 UN has higher ratio. This means that in 2012 UN was more financially secure to meet its short-term financial obligations. Commonly acceptable current ratio is 1, but may vary from industry to industry. Formula 2. 3Cash Ratio2010 =0. 179 Cash Ratio2011 = 0. 21 Cash Ratio2012 = 0. 182 Conclusion: In year 2011 UN has higher ratio. This indicates that in 2011 UN has good level of liquid assets which can be easily used to pay its current obligations. Formula 2. 4 CFO Ratio2010 = 0. 4034 CFO Ratio2011 =0. 3 CFO Ratio2012 =0. 432 Conclusion: In year 2012 UN has higher ratio. This indicates that in 2012 UN current liabilities were covered by the cash flow generated from operations. 9. 3 Debt and solvency analysis Formula 3. 1 Debt to Capital Ratio2010 = 1. 18 Debt to Capital Ratio2011 = 1. 44Debt to Capital Ra tio2012 = 1. 308 Conclusion: In year 2011 UN has higher ratio. This means that in 2011 UN has low level of capital that is financed through debt. Formula 3. 2 Times interest earned2010 = 6. 46 Times interest earned2011 = 11. 66 Times interest earned2012 = 12. 87 Conclusion: In year 2012 UN has higher ratio. This means that in 2012 UN can 13 times make the interest payments on its debt with its EBIT, or this means that it easily can pay interest expenses on outstanding debt. Formula 3. 3 CFO to Debt Ratio 2010 = 0. 21 CFO to Debt Ratio 2011 =0. 16 CFO to Debt Ratio 2012 =0. 25 Conclusion: In year 2012 UN has higher ratio. This means that in 2012 UN has higher ability to cover the total debt from the cash flow from operations Formula 3. 4 Total Debt Ratio 2010 =0. 63 Total Debt Ratio 2011 =0. 68 Total Debt Ratio 2012 =0. 66 Conclusion: In year 2010 UN has lower ratio. This means that in 2010 UN risk is lower and the company relies less on debt to finance its assets. Formula 3. 5 Lever age Ratio 2011 =0. 38=38% Leverage Ratio 2012 =0. 32=32% Conclusion: In year 2012 UN has lower ratio. This means that in 2012 Unilever had 32% of its financing covered by debt. . 4 Profitability Analysis Formula 4. 1 Gross Profit Margin 2010 = 0. 41 Gross Profit Margin 2011 = 0. 39 Gross Profit Margin 2012 = 0. 45 Conclusion: In year 2012 UN has higher ratio. This means that in 2012 UN has higher earnings taking into consideration the costs that it incurs for producing its products. Formula 4. 2 Operating Profit Margin 2010 = 0. 144 Operating Profit Margin 2011 = 0. 142 Operating Profit Margin 2012 = 0. 137 Conclusion: In year 2010 UN has higher ratio. This means that in 2010 UN profit left after paying its variable costs was higher.Formula 4. 3 Pre-tax Margin 2010 = 0. 06 Pre-tax Margin 2011 = 0. 123 Pre-tax Margin 2012 = 0. 122 Conclusion: In 2011 and 2012 UN has high ratio. This indicates that in 2011 and 2012 UN had greater profitability, comparing it with 2010 when it was two t imes lower. Formula 4. 4 Average Total assets2010 = 39094 Average Total assets2011 =44342 Average Total assets2012 =46839 ROA 2010 = 10. 8% ROA 2011 = 9. 58% ROA 2012 = 9. 56% Conclusion: : In year 2010 UN has higher ratio which suggest that it has earned more money and invested less in assets. Formula 4. 5ROC2010 = 11. 36% ROC2011 = 21. 14% ROC2012 = 22. 3% Conclusion:In 2012 UN has higher ratio which indicates the return that UN is achieving from the capital employed and this return has doubled from 2010 to 2011/12. Formula 4. 6 ROE2010 = 28. 14% ROE2011 = 28. 49% ROE2012 = 29. 25% Conclusion: In 2012 UN has higher ratio which indicates a high level of profit UN earned in comparison to the total amount of shareholder equity. This ratio measures how profitable Unilever is for the owners of the investment, and how profitably the company employs its equity. ConclusionThe purpose of this paper was to reveal the financial performance of Unilever and to make an evaluation and assessment of the firm’s management structure and what contributes to the success they achieve and key figures and ratios. The financial position of Unilever for 2012 was admirable, due to the fact that had increased revenues, sales and volume growth of its divisions worldwide and decreased net debt. The compared data for 2010,2011, and 2012 show continuous improvement and increase of their financial position. List of references Unilever site www. unilever. comAnnual Report 2012, Available at: http://www. unilever. com/images/ir_Unilever_AR12_tcm13-348376. pdf [Accessed date 05/03/2012] Annual Report 2011, Available at: http://www. unilever. com/images/Unilever_AR11_tcm13-282960_tcm13-348380. pdf [Accessed date 07/03/2012} Floris M. (1992), Inside Unilever: The Evolving Transnational Company, Harvard Business Review; Vol. 70 Issue 5, p46-52, EBSCO Host http://web. ebscohost. com/ehost/detail? vid=4=8aace911-769a-43f3-9949-b4364f9185cf%40sessionmgr111=124=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db =bth=9301105365 [Accessed date 09/03/2012]